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30.04.10

Name

Nomen est omen. Your party certainly has to have a catchy name. "Democrats" or "Republicans" isn't catchy. Christlich Demokratische Union isn't catchy. But "Unified Germany" definitely is. 
When selecting a name for our party we chose "Unified Estonia". This is a name that is easily adjustable also to your country. "Unified Serbia", "Unified France" or "Unified Sweden" doesn't sound so bad, now does it? But why "Unified"?

 
First: because it polarizes. If you aren't with "us", then you aren't unified and therefore you're an enemy. To name your party "Unified" is to name not only your friends but also to frame your enemies. Polarizing the society has a crucial value for any political party. This helps to mobilize your supporters and also creates an enemy (even if there aren't any enemies), so the next step would be to frighten the voters with the enemy. But fear is obviously the best asset one can have in politics.

Second: it's an empty notion. To call your party "Labour Party" or "Parti socialiste" would mean to select your voter. But to say "Unified" is to say nothing. Everybody can be unified. Everybody MUST be unified. Therefore all voters can project their wishes and dreams to you.

Third: it's catchy.

UNIFIED ESTONIA DVD


THE ANTHEM OF UNIFIED ESTONIA

Contact

e-mail: info@eestieest.ee

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