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28.04.10

Promises

Voters don't care about your platform or program. Don't waste your time writing it. What the voter wants is what you have to give them - promises. It's all about promises.
Now this is Cicero all over again (but he's right):

Remember [the politician] Cotta, that master of campaigning, who said that he would promise everything to anyone, unless some clear obligation prevented him, but only lived up to those promises that benefited him. He seldom refused anyone, for he said that often a person he made a promise to would end up not needing him or that he himself would have more time available than he thought he would to help. . . . If you break a promise, the outcome is uncertain and the number of people affected is small. But if you refuse to make a promise, the result is certain and produces immediate anger in a larger number of voters. Most of those who ask for your help will never actually need it. Thus it is better to have a few people in the Forum disappointed when you let them down than have a mob outside your home when you refuse to promise them what they want. . . 

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